The Best Show on TV You’re Not Watching

by Steve on April 19, 2010

I have a new hero, and he is a shoe salesman.

No, I’m not talking about Al Bundy.  I’m talking about Yuuji Urushihara, a humble 30-something shoe salesman from Japan.  What makes this seller of soles so great?  He’s one of the rising stars on Ninja Warrior, a biannual competition that takes place in Japan.  There have only been three champions in the tournament’s twelve year history – that’s three winners out of 2300 total attempts.

If you’re not watching this show, you are doing yourself a disservice.

What the Hell Is Ninja Warrior?

Ninja Warrior is a competition where “100 determined athletes” set out to conquer a ridiculously complex and difficult obstacle course made up of four stages.

Everybody who completes Stage 1 moves onto Stage 2, and whoever beats that moves on to Stage 3, etc.  Each stage gets progressively more grueling and exhausting.  By the time Stage 3 rolls around (at which point there are only a handful of people left), incredibly insane feats of strength and endurance are required.  It’s one of the most inspiring and spectacular shows you’ll ever watch.  Watch this quick video profiling Yuuji’s, and then let me tell you why Ninja Warrior deserves your undivided attention:


Yuuji Urushihara Ninja Warrior Profile

1. These are ordinary guys doing extraordinary things.

These aren’t overpaid athletes with steroid problems.  These aren’t hired mercenaries who compete for endorsements.

They are teachers, fisherman, firefighters, students, gas station attendants, and SHOE SALESMEN who compete because they love challenge.  Despite the normalcy of their day jobs, Ninja Warrior competitors are some of the most well-conditioned athletes I’ve ever seen.  Due to the unique openness of the competition; anybody can attempt to qualify, and anybody can win.  This year’s victory is equivalent to a no-name Macy’s employee qualifying for and winning the US Open in Golf, except with less man-boobs (sorry Phil).

Every once and a while there are some famous Olympic or professional athletes that attempt to conquer Ninja Warrior, and 100 times out of 100 they go home empty handed.  It must be humbling for an gold medalist to fall on Stage 1 and then watch as a 30-something shoe peddler go on to “achieve total victory.”  I can’t think of a better example to show that anything is truly possible if you are willing to work for it.

Even if you sell shoes.

2. These athletes train with purpose.

Ever since I started watching Ninja Warrior a few years back, I have developed a serious man-crush on Makoto Nagano (pictured).

This humble fisherman was the 2nd Grand Champion of Ninja Warrior back in the 17th tournament and has since become the leader of the “Ninja Warrior All-Stars.”  He’s built like a machine, trains like a machine, and it shows.  Look at his picture, and then think about how he probably trains.  Which one of these sounds right?

  • A) “Well, I go to a gym once or twice a week, if I’m not feeling lazy.  I hop on the treadmill for a few minutes, I go do a few bicep curls, and then I work on my abs.  I almost broke a sweat this time – what a workout!”
  • B) “I wake up at dawn on my fishing boat out in the middle of the ocean.  I climb the various ropes attached the mast, up and down, until my arms are ready to fall off.  After putting in a full day of work, I dock my ship, come home and train on my homemade ninja warrior obstacle course until midnight so that I can prepare for the newest obstacles on Stage 3.  I need to train harder.”

As Mark Twight, the trainer who prepared the actors for their roles in 300, explains: “Appearance is a consequence of fitness.” If you spend your time working to become harder, better, faster, stronger, you will absolutely start to look better as a result.  There’s nothing wrong with wanting to looking good, but make sure you are training with purpose to get there.  Every day in the gym should be an improvement in some way (even if by only one pound or one second) over the previous day.

Here’s a video profiling the man, the myth, the fisherman – Makoto Nagano:

Makoto Nagano Profile

3. They support each other.

I have never seen this level of camaraderie among such fierce competitors. Before taking on Stage 3 in this most recent competition, Yuuji was asked by a reporter what he was looking forward to after the tournament ended.  I can’t remember the exact quote, but it went something like “well, the tournament is great, but I’m really looking forward to continuing the great friendships I’ve made since joining Ninja Warrior.”  AWWWWWW.  And then to top it all off, after his run this year, a humble Yuuji simply remarked, “I owe all of my success to the competitors who came before me.  Without them this wouldn’t have been possible, and for that I am eternally grateful.”

Yuuji, could you BE any more humble?

Here’s another great example of compassion – although Makoto Nagano was knocked out in the first round of Ninja Warrior 23, he stuck around to watch his friend Toshihiro Takeda, a fire fighter, take on the third stage.  When Toshihiro’s arms finally gave out and he fell into the water, a quick-cut to Nagano showed tears streaming down his face.

That’s how badly these guys want each other to win.

The men and women who compete in Ninja Warrior are all trying to better themselves.  When it’s not their turn, they become each others loudest and more encouraging supporters.  Hmmm, a group of people who are collectively trying to better their lives and elevate those around them…sounds verrrrry familiar.

4. They don’t whine when things don’t go their way.

Ninja Warrior is so enjoyable to watch because everyone competes on the same course with the same rules.  There are no referees to screw up a call, no teammate to use as a scapegoat, no “unlucky bounce” to blame a loss on.  After watching any other professional sport where multi-millionaires bitch and moan about ridiculous things, it’s a breath of fresh air to watch a competition completely devoid of that crap.  I don’t care what they say Ninja Warrior athletes are the ones who do it “for the love of the game.”

Imagine training every waking moment for a competition that happens only once every six months. During your first run, you finger slips accidentally 30 seconds in and suddenly you’re done.  I don’t know about you, but I would start letting the expletives fly.

Not these guys.

Considering how hard they train and how badly they want to succeed, it’s pretty incredible to watch an interview after somebody has just fallen.  The loser never says “I got unlucky” or “that shouldn’t have been there.”  It’s always something like this:

“I am disappointed, I guess I should have trained harder.  I will do better next time.”

Ain’t that the truth.  Sometimes you have bad luck; sometimes sh** happens.  Dwelling on it isn’t going to do anybody any good, so why bother?  Suck it up, move on, and start training for the next one.

Go Set Your DVR. Now.

I love this show, I love these competitors, I love how freaking inspired I get after every episode. If you have cable, run to your TV right now and set your DVR to record Ninja Warrior (it’s on G4TV, the nerd channel).  Re-runs of old episodes are shown pretty much every day, so you really have no excuse.  No cable?  YouTube Ninja Warrior, and kiss the rest of your afternoon goodbye.

If you’re REALLY crazy, G4 is currently hosting a competition this summer that will send a few Americans to compete on the next Ninja Warrior.  Who knows, maybe in a few years you’ll see me on Ninja Warrior…getting my ass kicked by a shoe salesman.

Now if you’ll excuse me, I’m gonna go do some pull ups.

-Steve

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  • http://www.ronbarker.ca Ron

    I have seen clips of Ninja Warrior but never have I been able to grab a full episode.

    This show is the craziest thing I have ever seen and I am surprised that the US hasn't copied it like it does with everything else worth watching.

    It is ABSOLUTELY amazing.

  • Brian

    My spindly but unstoppable seven-year-old daughter is convinced that one day she will be on Ninja Warrior. She can already do a perfect Jumping Spider into the doorframe and walk her way to the top. She's my inspiration.

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  • kalissa

    Yes! I watched the marathon on Saturday and have never been so inspired! Urushihara made everything look so easy, especially climbing the rope at the end. It's amazing.

  • Matt

    I had to smile at the “100 determined athletes” description. I'd say it's about 15 determined athletes, 10 transvestites, 10 japanese pop stars, and 65 average joes.

    Great show – my son and I like to watch it especially when G4 has an entire cycle of stages back to back.

  • http://www.265andfalling.com Steve

    I love this show, and often wonder how cool it would be to take part in it. As long as I don't crash and burn during the first obstacle, then I'll consider it a success :)

  • NerdFitness

    G4 is starting to create an American version of it; but they still fly to Japan to compete over there.

    Maybe some day…

    -S

  • NerdFitness

    As soon as she can do the cliff hanger she's golden.

    -S

  • NerdFitness

    Yeah, I've never seen anybody make stage 3 look so effortless. It's unreal.

    I bet he's one hell of a shoe salesman too.

    -Steve

  • NerdFitness

    Hahahahaha, yeah. I put it in quotes.

    I love the octopus guy. You know, the 175 year old man who pretty much just jumps in the water immediately.

    -Steve

  • NerdFitness

    I think I'd have to get through stage 1 for it to be considered a success, but I'm fairly confident I'd blow it on the jumping spider obstacle…or the pipe slider jump to cargo net thing.

    Of course, now that Yuuji has won the competition, the course should be all new for the next one.

    Can't wait to see what it becomes.

    -Steve

  • XIIIzen

    Hell, now I want to run home and watch it. I love inspiring material, it is what keeps me going for that extra rep. Besides I really want to complete the 100 push ups challenge before my birthday (September 2). Every good word is well appreciated.

    Who knows maybe one day our rebellion will conquer the Ninja Warrior Challenge.

  • Casey

    I actually discovered this show a few weeks ago, Nagano has become my new fitness hero. (Sorry Mister Statham)

    What really struck me is how true it is that these guys are good friends. The spend all their time together at the course, pump each other up, joke and hang out together.

  • Straticus

    I've been trying out for G4's competition for 3 years now and will give it another go this summer when it comes back around. I've met Nagano before and he is as humble as you describe him, one cool guy. Believe it or not but the same thing is happening with all these try outs that G4 puts on, friendships and connections are made all by going after one goal and that is just to get a shot at taking on the course in Japan. I've got a cliff hanger and salmon ladder in my back yard but thats nothing in comparison to what some people have built! Great article, I'll pass this around to hopefully bring more fans to this awesome show.

  • Maximus

    Thanks for letting us know about this interesting show.

    However! Letting us know who won it right at the beginning of the article is a huge spoiler! Could you please edit it out? Thanks.

  • NerdFitness

    Hey Maximus, Sure, i'll go ahead and edit it out, and try to rework the article a little bit.

    Definitely check it out, you'll be inspired and amazed.

    -Steve

  • NerdFitness

    Hey Straticus!

    Thanks for the comment, I'm gonna be shooting you an email later on tonight, would love to see pics of your climbing rigs in your back yard.

    -Steve

  • NerdFitness

    Agreed.

    Nagano is the effing man. LOVE that guy!

    -Steve

  • NerdFitness

    Oh man, this will definitely have you inspired.

    I'm giddy for you just getting to watch it for the first time

  • http://www.halfofjess.com Jess

    I've seen this! They loved broadcasting it when I was abroad. All of those guys are just incredible. It truly is amazing to see them cheer each other on.

  • Straticus

    Honestly mine is nothing compared to some other guys out there lol. Check out my fellow ninjas in training!

    http://g4tv.com/videos/45395/Alison-Haislip-Mee…

  • Suse

    whoarrrr, those arms on Nagano…. I can see why you have a man crush. There is just something incredibly sexy about a great pair of arms.

  • dawsy

    I think the best bit is that Yuuji Urushihara trains for the rope climb wearing gumboots! How awesome is that?

  • http://263andcounting.com Tara

    I used to watch this show religously until I had to turn my cable off…Nagano was my favorite. I was always impressed at how they supported one another because they realize they aren't competing against each other they are competing against the course.

  • NerdFitness

    I'll check this out later on…damn i love this show!

    -Steve

  • NerdFitness

    It's the best Jess….and after watching an episode I just want to put on my vibrams and climb things :)

    -Steve

  • NerdFitness

    Yup, Nagano's the man.

    -Steve

  • NerdFitness

    Yuuji! Definitely the most athletic shoesalesman I know.

    Ane he freaking hauls ass up that rope too.

    -Steve

  • NerdFitness

    Yeah, it's pretty special…I love that these guys are actually friends. Not just 'acquaintances' like you get with professional athletes here in the NBA and stuff, but pretty close friends.

    I almost started crying along with Nagano when his buddy finally fell on Stage 3. I didn't, but it was close :)

    -Steve

  • Owen

    Inspiring :D I'm gonna see if this is available on UK tv, if not its over to youtube… Thanks for sharing!

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  • STALKER

    I absolutely love this show xD so addictive. I watch it in the UK so the voice over person is different but hilarious. I’ve watched it every day for about a year, that it’s now obsessive :)

  • http://www.sc2review.com Eric | Starcraft 2 Strategy

    Thanks for showing me this – great show and really inspiring. I’m a new reader to your blog and am so far really enjoying it.

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  • Jeremy

    I suppose you could say that Wipeout is the American version of Ninja Warrior. Except they made it into a complete joke and added pretty colors.

    And I agree. The feats these people pull off and the obstacles they overcome is outstanding!

  • http://eatjustone.blogspot.com/ Alexandra

    If no one’s said it yet, I just want to add that their attitude is very “Japanese.” No, I’m not just some white girl stereotyping. I grew up in Hawaii which has an incredibly strong Japanese population. I’ve been a student of the language and culture since thirteen. I LOVE how the Japanese culture is group-oriented and humble. There is a lot of focus on taking responsibility for your own actions (which explains the “should have trained harder”).

    For clarification, I’m not writing off there attitude like, “Oh, that’s just how they’re raised to be.” I think we should all strive for this kind of attitude towards fitness! I’m just giving an unsolicited culture lesson :]

  • Anonymous

    My favorite thing about Ninja Warrior is how when I started watching I was like, “Oh, this looks pretty interesting.”  Ten minutes into my first episode I had my fists pressed to my mouth, howling “Noooo!” at the TV as someone failed to make that last obstacle before the red button.  It gets under your skin that fast.

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